Search: cuil - another search engine tries to be different

Another search engine launches. Though I can not use it yet. "No permission".
"cuil" tries to be different than Google and all the other search engines. But with the experience of my own "different" search engines, like Readle and Clipoid, It is going to be hard for "cuil" to convince the users that their search is better.
Just like Robert Scoble says below, we are used to use Google everywhere. Firefox and our mobile phones already has Google, so why switch?

via searchengineland.com today's launch of Cuil (pronounced "cool') may provide the best test case since Google itself overtook more established search engines. Cuil provides what appears to be a comprehensive index of the web, a unique display presentation What Cuil Offers Big web index Unique relevance algorithm Unique results display Privacy via www.techcrunch.com an index of 120 billion web pages Much of the secret sauce of Cuil is in the way they index the web and handle actual queries by users. Cuil also claims to have better search results than Google and others based on how they index websites. This is a semantic approach to search via scobleizer.com Let’s say it actually was a better search engine. I still doubt many people would switch. Why? Is Cuil going to be able to get into this game? On mobile phones it’s worse. My iPhone has Google built in